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From the CIA files comes this image taken in Sheffield, England, on March 4, 1962.From the CIA files comes this image taken in Sheffield, England, on March 4, 1962.

The truth is out there: The CIA has released hundreds of declassified documents detailing investigations into possible alien life.

The Central Intelligence Agency posted documents of reported Unidentified Flying Objects that range in date from the late 1940s to the 1950s. While playing off the hype of the TV show reboot "The X-Files," the CIA broke down the cases into two categories, whether you side with Agent Mulder or Agent Scully.

Gillian Anderson as Dana Scully and David Duchovny as Fox Mulder in the Fox series "The X-Files."Gillian Anderson as Dana Scully and David Duchovny as Fox Mulder in the Fox series "The X-Files."

For believers in alien life, and those who want to channel your inner Mulder, one case you can choose to investigate is the case of a flying saucer in Germany in 1952.

Air Force UFO files land on the Internet

According to CIA reports, an eyewitness told investigators that an object "resembling a huge flying pan" landed in a forest clearing in the Soviet zone of Germany in 1952. The eyewitness said once he was closer to the area where it landed, he saw two men dressed in shiny metallic clothing. The men were stooped over looking at a large object but were spooked by the eyewitness. The mysterious men jumped into the large flying pan object and it spun out into the sky.

    This photo was taken in Minneapolis, Minnesota, on October 20, 1960.This photo was taken in Minneapolis, Minnesota, on October 20, 1960.

    "The whole object then began to rise slowly from the ground and rotate like a top," the eyewitness told the CIA.

    The man told a judge he thought he was dreaming but said there was a circular imprint on the ground where the object had landed.

    If that case intrigues you, there are four more listed on theCIA blog post.

    But if you are more of a skeptic like Scully, and believe there is a simple explanation for flying saucer sightings, then the documents from the scientific advisory panel on UFOs in 1953 will help you prove your case.

    According to the documents, panel members met to discuss the lack of sound data and reasonable explanations in a handful of sightings from 1952. The panel concluded unanimously that there was no evidence of direct threat to national security by the object sightings. Some of the explanations for the "flying saucers" and "balls of light" were determined to be from military aircraft, light reflected from ice crystals, birds and bright sunlight rays.

    To investigate the other cases or to learn how to investigate your own visit the CIA blog.

    Kenyans have received the news of mandatory polygamy by men in Eritrea with a mix of be of bewilderment and excitement.

    Activists have posted a memo allegedly by the Government of Eritrea asking men to marry at least two wives due to acute shortage of men occasioned by casualties during the civil war with Ethiopia.

    In the statement written in Arabic assures of government support to the polygamous marriages.

    The activists translate it thus, “Based on the law of God in polygamy, and given the circumstances in which the country is experiencing in terms of men shortage, the Eritrean department of Religious Affairs has decided on the following .”

    First that every man shall marry at least two women and the man who refuses to do so shall be subjected to life imprisonment with hard labour.

    “The woman who tries to prevent her husband from marrying another wife shall be punished to life imprisonment,” alleges the activists in their translation.

    And Kenyans have reacted to these announcements with bemusement with some suggesting if they could change their citizenship immediately and take advantage of the new laws in the country.

    “At this rate, I can see the Eritrea Government spreading new embassy outlets in Kakamega, Embu, Siaya and Busia counties to help hasten visa processing,” said one Kenyan on facebook.

    “He is so so considerate of women! That’s good of him,” said another.

    The Standard could not immediately authenticate the document nor the translation and it was not clear why the statement was not in the other two national languages, Tigrinya and Tigre.

    The May 1998 to June 2000 Eritrean-Ethiopian war saw 150,000 soldiers killed from either sides but having a bigger impact on male population in the tiny Eritrea nation who were then just 4million people in total.

    When I first started as a webmaster, there were numerous search engines around. Nowadays, though, we are, for the most part, left with only Google and Bing, with Google providing the majority of visitors to most websites, including thesitewizard.com. This article provides some tips on how you can improve the position of your site in the search engine results on Google.

    Improving Your Site's Placement on Google's Search Engine Results

    Google ranks a page according to a large number of factors. Exactly what these factors are is apparently a trade secret, although there are number of well-known things that contribute to the ranking of a page.

    1. Links Pointing to Your Website

      One of the factors that contribute to a web page being considered "important" is the number of links pointing to that page. For example, if your page has 100 quality links leading to it, it will be ranked higher (in Google's estimation) than one that only has 20.

      But what are "quality" links"? These are links from other popular pages, that is, pages that have, themselves, many (quality) links pointing to them. (Yeah, I know. My definition is circular. And it's possible that the search engine has other factors that determine the quality of a link.)

      Anyway, in general, since Google ranks your pages according to the number of links pointing at your page, your site will do better if it has more links pointing to it.

    2. Your Title Tag

      Google seems to give weight to the title of your page. By title, I mean the text that is sandwiched between the HTML <TITLE> tags in the <HEAD> section of your web page. If you use a Web editor that automatically inserts a title like "New Document", remember to change it to some meaningful text with your keywords inside to reap the benefit of this feature. Otherwise, your site will only feature in the search results when someone looks for "New Document".

      Note: by "keywords", I mean the words people will use when searching for your site. For example, if your site sells bicycles, then one keyword for it would be "bicycles", since that's the word you'd expect people to use when searching for bicycles.

    3. Your Page Must Have the Words You Think People Will Search For

      Besides the title tag, if you want your website to feature in Google's results when someone searches for a set of words, say "Widget X", those words must actually occur on your page. Think about it from the point of view of a search engine. If you don't put the words "Widget X" somewhere on the page, how is the search engine supposed to know that the page deals with that topic? The search engine is not a human being who can draw inferences from the general tone and content of the page. Even if it can handle some synonyms, you're going to compete with other sites who have specifically placed those words on their site.

      I know this point seems self-evident (once you've come across it). However, from experience, many webmasters (me included) don't seem to realise ("realize" in US English) that when they are first starting out.

    4. Keyword-laden Links

      According to a paper published by one of Google's founders, if the links pointing to your page has some words in them, those words will be regarded by Google as an additional indication of the content of your page. For example, a link with the text "Cheap Shoe Store" pointing at your page will cause Google to think that your page is relevant when someone searches for "cheap shoe store".

      However, my recommendation is that if you think a particular set of words is relevant to your site, don't rely on some random site on the Internet to link to you with those words. Put them directly on your page.

    – Nigeria is 136th least corrupt country

    – The US, UK recorded highest ranking ever.

    – Somalia is the most corrupt country in the

    Nigeria has been ranked as 136 on the list of world’s least corrupt countries in the year 2015.
    According to Transparency International’s corruption perceptions index, Nigeria’s rating is a far cry from the top ten in the world as is being speculated in some quarters.

    Denmark, the rating revealed, tops the perceptions index for the second consecutive year but more countries are improving than worsening even as the United States and United Kingdom reached their highest rankings ever.

    The list released on Wednesday, January, 2016, showed that Denmark scored 91 points out of a possible 100 while North Korea and Somalia remained at the bottom with unchanged scores of 8.

    Nigeria’s rating is expected to be on the rise following the recent corruption bedeviling the $2.1 billion arms deal scandal for which Sambo Dasuki, former National Security Adviser (NSA); Olisa Metuh national publicity secretary of the Peoples Democratic Party (PDP), among other top dogs in the country are presently being probed.

    But the report shows that the country may have stepped up in its corruption tag as President Muhammadu Buhari insists on fishing out every corrupt public officer, whether serving or out of service.

    The index is based on expert opinions of public sector corruption, with a focus on certain factors like whether governmental leaders are held to account for or go unpunished for corruption.

    Other perimeters considered include the perceived prevalence of bribery and if public institutions respond to citizens’ needs.

    Transparency said there was still a lot of room for improvement in Europe and Central Asia, which is seen as one region.

    It said: “In low-scorers Hungary, Poland and Turkey, politicians and their cronies are increasingly hijacking state institutions to shore up power.

    “It’s even grimmer further down the index. In Azerbaijan, Kazakhstan, Russia, Uzbekistan and others, governments are restricting, if not totally stifling, civil society and free media.”

    1.You need a whole lot of traffic : 
    Traffic is the main source of good Alexa rank,All other points am giving rests on it,it Is good traffic good alexa [vice versa] 

    2.You need a whole lot of back links : 
    THERE Is probably nothing you want to do as a webmaster or wapmaster that you don't need backlinks,be it improving your s.e.o.,applying for adsense e.t.c. No exception with alexa too. You need a whole lot of backlinks from other websites to improve your s.e.o. 

    3.Update your website regularly :
    In most site usually at the footer,you will see alexa widgets saying no informations to display. This is because the owner fails to update his/her website for months and if you don't update your site regularly again,your alexa rank will be increasing instead of decreasing

    4.Have a nice S.e.o. : 
    If your contents are always on firstpage of every search engines,your alexa rank will be a very good one. Alexa ranks with S.E.O. 

    5.You must have a nice domain extension e.g. .com,.org,.net,.ng : 
    Have you ever seen any websites with subdomain extension having below 1000 Alexa rank,disgusting isn't it? The fact is that most of them are using their hoster Alexa rank,it isn't theirs. You have to get a nice domain extension to improve you alexa rank 

    6.Make sure you claim your site :
    Claiming you site is a very important task,by claiming it,you are showing that you own the site. After claíming,code will be given to you to place in your html page,by claiming alexa bots will crawl your site more than before to give you good alexa rank

    7.Place Alexa widget on your site : 
    Placing the widget on your website improve your s.e.o. As search engines will have your data more quickly And good s.e.o. Improves your Alexa Rank 

    8.Writting about Alexa as am doing now : 
    Writting about alexa is the recent research that improves your alexa,you know as you are writting for them,you give them traffic and backlinks,they will also send you unique visitors too !

    Johannesburg - The ANC in the Western Cape on Wednesday called for a 'proper investigation' into the company which was behind the large "Zuma Must Fall" banner which was erected on the side of a Cape Town building last week.

    The ruling party has accused officials of the DA-led City of Cape Town of dragging its feet in taking action against the company, Independent Outdoor Media.  

    "The ANC wants to get to the bottom of this riddle. It is now necessary to have a proper probe to find out precisely how this media company gets its business and who deals with it. The faceless people who are behind this campaign must come to the fore and it must be established how this company obtains its contracts and how it came to lease these spaces or got the rights to use it, since this company was also embroiled in actions about the legality of various billboards or spots," said ANC Western Cape leader, Marius Fransman. 

    "It must also be determined whether any space on government or state supported enterprises buildings or property is leased to this company to put up advertisements or if any state aligned advertisements is booked with this company. If there is any connection to government or the state, it should be ended without delay."

    The anti-Zuma banner sparked outrage among ANC supporters after it was put up last week.

    Some took to the apartment building on Saturday and ripped it off the wall using knives and other sharp objects.

    Fransman said the DA has aligned itself with the "Zuma Must Fall" campaign which he deemed to have racist undertones to it.

    Meanwhile, a new banner of the South African flag had since been erected in the place of where the anti-Zuma banner hung at the weekend.

    It was unclear who was behind the erection of the latest banner.

    Cape Town – The DA on Wednesday handed a petition to Eskom CEO Brian Molefe calling on the utility’s executive to pay back R63m in bonuses.

    “Since load-shedding began in 2008, Eskom executives have received over R73m in bonuses. This is an insult to hard-working South Africans, who continue to struggle without a stable supply of electricity,” DA Shadow Minister of Public Enterprises Natasha Mazzone said outside Eskom’s Megawatt Park in Sunninghill.

    Mazzone who was joined by about 30 DA supporters claimed that the petition was supported by "over 76 000 South Africans" and demanded that Eskom executives repay the bonuses and that no further bonuses are paid until the crisis is over and load-shedding is no longer a threat.

    In a statement later on Wednesday Eskom said the group had arrived “without prior approval”.

    “They then proceeded to occupy the reception area and demanded to see Eskom Group Chief Executive Mr Brian Molefe,” the utility said.

    “This action by the DA was unnecessary. It was cheap politicking and electioneering of the worst kind. More so because the issues raised in the petition are the same issues that have been raised in Parliament, which have been addressed several times,” Eskom said.

    Eskom claimed that “some of the identify numbers of the signatories to the memorandum are nonsensical and do not exist (eg 78 0567…, 87 0431…, 723 652)” and that “at least one cellphone number is the call centre number of the Financial Services Board”.

    DA Petition

    1. Post new signup incentives (free e-books, reports, whitepapers, discounts, etc.) on your Facebook wall. For extra exposure, promote your post using the traditional Facebook Ads interface so you can target your post to the Facebook audience most likely to sign up and later become customers. Continue the ad as long as you continue getting signups for a good price.
    2. Look for opportunities in relevant Facebook groups to share your signup incentives. Start by joining groups where your target customers are active. Look at the question they post most frequently. Create signup incentives that answer those questions and leave a short, informative answer with a link to your squeeze page so people can learn more. .
    3. Install apps from your email service provider to put an opt-in form on your Facebook page as a custom tab. ESPs that offer Facebook apps include AweberMailChimpGetResponseConstant Contact, andiContact.
    4. Use the Woobox HTML tab app build an iframe on your Facebook page. You can easily add your mailing list squeeze page and have it show as one of your four custom tabs beneath your cover photo.
    5. Update your page’s cover photo to “point” to the custom tab on your Facebook page where people can sign up for your mailing list.
    6. Add a cover photo with a call to action to “click here” to get your free incentive. Make sure the photo’s description has a link to your squeeze page so that when people click on the cover photo, they can easily click through to your squeeze page. You can also make a shortened URL for your squeeze page (something easy to type like bit.ly/freeguide as opposed to bit.ly/Gu8sce2) and add it to your cover photo.
    7. Use the Custom Audience feature in the Facebook Ads Power Editor to target ads about your signup incentive to other email address lists you have access to like your customers, LinkedIn contacts, personal email contacts, etc. Note that you shouldn’t says something like “Thanks for being in my network on LinkedIn — come download this.” Don’t give away how you know people in your ad; let them just think they were “randomly” targeted.
    8. Use the Custom Audience feature in the Facebook Ads Power Editor to target ads for a new signup incentive to people who have unsubscribed from your mailing list.
    Sell Your Products

    Do you sell physical or products, online or off? Here are some ways increase your sales using Facebook to turn your visitors and fans into paying customers.

    1. Announce new products on your Facebook page and promote the post using the traditional Facebook Ads interface so you can target your post to the Facebook audiences most likely to buy.
    2. Use the Custom Audience feature in the Facebook Ads Power Editor to target ads to your current customer base and mailing list to increase visibility for your new products.
    3. Add a custom tab to your Facebook page that lets you sell directly on Facebook, or that guides your Facebook fans from your page to your online store.
    4. Look for opportunities in relevant Facebook groups to promote your products. Start by joining groups where your target customers are active. Look for questions that can be answered with a mention of your product and answer them, preferably linking to your product’s landing page.
    5. Comment on blogs using the Facebook Comments plugin that your customers regularly read. Either comment as your Facebook page or comment as your personal profile after you have connected your page to your profile under the employment section of your personal profile’s about tab. You will get a link to your Facebook page with either option. Look for posts that allow you to casually mention your products in the comment so people will have reason to click through to your page.
    6. Update your cover photo with a photo or benefits list for your new / bestselling product. Make sure the photo’s description has a link to your product’s landing page so that when people click on the cover photo, they can easily click through to your landing page. You can also make a shortened URL for your landing page (something easy to type like bit.ly/ourproduct as opposed to bit.ly/Iso93lco) and add it to your cover photo.
    Generate Leads

    If you sell high-end products or services, you might be more focused towards generating leads through Facebook. Here are some ways to attract them.

    1. Create content on your blog that is conversion-oriented for your business. If you offer SEO services to small businesses, write posts about SEO challenges for small businesses. Share these posts on your Facebook page and promote them using the traditional Facebook Ads interface so you can target the audiences likely to need your services.
    2. Look for opportunities in relevant Facebook groups to demonstrate your expertise. Start by joining groups where your target customers are active. Look for questions that are related to the services you offer, answer them, and casually mention that you offer services that could help with their issue.
    3. Lead a group on Facebook about the industry you offer services for. If you’re a freelance web designer, create a group for businesses who need small pieces of design advice. Just be sure your group’s goal is to attract customers, not colleagues. Did you know that MonetizePros has a private mastermind group?
    4. Link your business Facebook page to your Facebook personal profile using the employment section under the about tab. This way, potential customers who see your interactions throughout Facebook can learn more about your business.
    5. Find popular blogs in your industry that your potential customers read. Be an active participant in the wall posts of that blog’s Facebook page using your Facebook page. If you offer great advice to people, they’ll be more likely to contact you about your services.
    6. If you offer local services, look for business referral groups on Facebook in your region. Participating in these will have a huge ROI as people come to them to look for good businesses to work with. Even the smallest cities have them.
    7. If you are offering services to entrepreneurs or small business owners who manage their own Facebook page, consider sending a personalized message to their Facebook page about specific ways your services could help them. Skip the generic “I can help you build your Facebook marketing strategy” and go for “I noticed you don’t have a link to your website in your page’s short description — here’s how to do it.” Insert directions and then let them know you can help them with other aspects of their Facebook page if they are interested. Sending it to their Facebook page will help you bypass the “Other” message folder.
    Promote Your Books

    If you’ve authored a book for sale (or as an incentive for mailing list signups), then you can promote it on Facebook. Here’s how.

    1. Create a cover photo for your book, both on your personal profile and your Facebook page. Include a call to action that points to the book website, an arrow that points down to a custom tab with a sample chapter that can be downloaded if people opt-in (which will put them in an autoresponder series to ultimately buy the book), etc.
    2. Create a Facebook page for your book itself so people can add it to books they’ve read. Better yet, add instructions in an image on how people can add your book to their favorite books on their personal profile.
    3. Create a group so people can come discuss the book. As the group grows, more people will become interested in joining and will lean more about the book.
    4. Join groups for book lovers so you can share the news about your book. Also join groups where people who would read your book are active. For internet marketers, there’s Pat Flynn’s Kindle Group.
    5. Start an interest list with the top books in your industry and include your book’s page in that list. Then promote it.
    6. Design some images with quotes from the book. While these aren’t as powerful on Facebook, they still get a lot of shares. Make sure a link to your book is early in the description with the image; specifically, make it a shortened URL after no more than 90 characters in your update.
    Market Affiliate Products

    Another way to make money on Facebook is by promoting the products you are an affiliate for. Note that if you do share an affiliate link on Facebook, it is proper etiquette (and an FCC requirement) to disclose that the link is an affiliate link.

    1. Promote your blog post or video review of the affiliate product on your Facebook wall and promote that post using the traditional Facebook Ads interface to target the ad to people who are most likely to buy the product.
    2. Personally reach out to people who might be interested in buying this product. You will find these people in relevant groups and interacting on popular Facebook pages within the industry. For this to work, you have to be genuinely passionate about the product, willing to write personalized messages to individuals about why they should try it, and disclose that you are an affiliate (but that you’d promote it even if you weren’t). Make sure these are people you have interacted with in groups or on pages, and let them know you sent them a message so it doesn’t get lost in their other folder.
    3. Look for opportunities in relevant Facebook groups to promote the affiliate product. Start by joining groups where the product’s target customers are active. Look for questions that open the door to sharing your review post or video. If you’re promoting a WordPress theme, look for any group where people are asking what theme is best for their blog or business, then passionately suggest the theme you’re promoting (and also disclose that you’re an affiliate).
    Look for a Job

    If you’re not making what you want at your current job, then you might be in the market for a new one. Here are some ways to use Facebook to help increase the odds of getting hired.

    1. Make your Facebook personal profile as professional as possible. Regardless of the legality of employers checking up on potential job candidates on Facebook, they still do. You don’t want someone to see your latest wild weekend in Vegas photos or status updates where you complain about your job, past or current.
    2. If you know of a company that is hiring, and you can find people from that company in public Facebook groups using Graph Search (try Groups that John Smith Belongs To), join those groups and start interacting with those people. The familiarity could help you during the interview process as you will be demonstrating your expertise with potential interviewers.
    3. Find a common interest with your future boss or interviewer. Many Facebook personal profiles have some public information; see what you can find before you go for your interview and brush up on it so you can casually throw it around in conversation. The connection will help you be more memorable.
    4. Turn your profile and/or page into a portfolio. Add images that represent your best work in a specific album. If applicable, add a link to the description for the image.
    Facebook Apps & Integrations

    If you want to make money directly off of Facebook, you will want to turn your Facebook page into a sales machine. Here are some apps that allow you to sell from your Facebook page or easily lead your Facebook fans to your online store.

    1. Beetailer. Helps you import your existing online store into Facebook.
    2. Show & Sell. Sell your products or services on Facebook with an easy-to-configure social mini-store.
    3. Storefront Social. Enables businesses to showcase their products or services on their Facebook page.
    4. ShopTab. One of the leading Facebook store applications.
    5. Ecwid. Formerly Payvment, an embeddable centrally managed storefront that works on Facebook, WordPress, Joomla, Drupal, Squarespace, and additional platforms.
    6. Integrations with Facebook. Facebook store applications and integrations for Shopify users.
    7. StoreYa. Facebook store application and integration for Magento users.

    Another way to encourage sales is by offering deals, coupons, and discounts. Here are some apps that make it easy to give your fans exclusives that will drive them to buy.

    1. Deal Share. Create and launch a viral deal on your Facebook Page where you can set the number of registrations required to unlock a group discount.
    2. Exclusive. Visitors unlock a “fan exclusive” download by sharing a wall post .
    3. Fan Coupon. Convert visitors into fans of your Facebook page by rewarding them with an exclusive coupon or invitation to a special event.
    4. Coupons & Vouchers. Create fan-only coupons with unique one per user custom coupon codes.
    5. Deals. Require payment via Paypal to access an offer.
    6. Group Deals. Create coupons that are available only after a certain number of people request the coupon.
    7. Facebook Coupon App. Reward your fans and generate sales revenue with Facebook exclusive offers.

    For businesses who just want leads, there are some apps that let Facebook visitors contact you for more information, without having to trust them to find your message button.

    1. InlineVision Contact Form. Give fans an easy way to contact you with our Contact Form for Facebook and get the submissions delivered directly to your email Inbox.
    2. Pagemodo Contact Form. A contact form is a quick and easy way for visitors and fans to contact you. They fill in information on your tab and you’ll get alerted with an email.

    IMAGE: Getty Images


    With a 13-year track record of helping network marketing organizations and small businesses achieve unprecedented growth, Jim Lupkin decided it was time to share his strategies with the world. He turned to best-selling author, Brian Carter. Carter, trusted by brands like NBC, Microsoft, and PrideStaff, has guided businesses to 800 percent profits and higher with Facebook marketing.

    After reading Lupkin's case study on a network marketing company that grew over seventy-million in sales with his approach, Carter knew it was time for the pair to co-author a book. The authors are quick to mention, however, that Network Marketing For Facebook is not valuable to only the network marketing industry. "We were not surprised to hear that sales professionals and entrepreneurs love the book too," says Carter. "These techniques will work for your business if your personal brand is part of the sales process."

    Why Facebook you may ask? "Wouldn't it make sense to join the community with the most people?" says Lupkin. "Facebook has more than one billion users and is five times more popular than the next most popular social network."

    Here's just a taste of what you'll find inside the cover of Network Marketing For Facebook.

    1. Create an appealing Facebook profile.

    When someone knows, likes and trusts you, they're more willing to hear about your business. Your profile gives you this opportunity when you use your profile picture; cover image, and "about" section properly.

    Choose a professional profile picture. Use your cover image to give people a snapshot of your personality. A complete "about" section makes you more credible and rounds out your personality.

    2. Post publicly on Facebook.

    Your goal is to let your friends know what you do for a living and how you can help them. For example, if you're a realtor:

    Hey everybody! As you may know, I love helping people find their dream home. If you know anyone that needs assistance, please message me.

    If you're an insurance rep:

    Hey there! As you may know, I love helping families be protected from unforeseen tragedies. If you know anyone that needs life insurance, please message me.

    3. Use Facebook Messenger.

    It is like email, but better. If you've previously conversed with a prospect and you're getting ready to talk to them again, you can quickly review all your previous talks in one place.

    If you haven't spoken to a friend in a while, make sure to re-establish the relationship first. You don't want them to feel like you are only reaching out for business. You can say, "Hey! We haven't spoken in a while. How have you been?" Only chat about your products if they ask what you do.

    4. Send messages based on past conversations and what you know about a friend.

    A realtor example:

    Hey Tom! I know you love houses with a view, and I seem to remember you were looking for a house. Well, check out this amazing lake view property! Do you want to come see it with me?

    An insurance rep:

    Hey Alicia! I know we're both family people, and it's been awesome to see yours grow up on Facebook. I was super glad to find out about this new life insurance option our company just created. It provides for families like no other policy I've seen. Do you want to hear more about it?

    5. Keep the conversation going.

    It's exciting to have someone respond to your messages! Thank them for the response, give them additional information: pictures, videos and details of your offering, and then let them know what is the next step.

    If you don't hear back, send them a message once a week asking if they wanted to take the next step. Be patient. Not everyone checks Facebook daily.

    6. Stay in touch.

    It's only a matter of time until friends want your product. Stay in touch on Facebook by posting quality content and interacting with your friends' posts. Posting quality content is a balance between business and personal: Too much of either can result infailure. Be personal 80% of the time. People do business with those they have the best relationship with; so post about what's on your mind. Post about business the other 20%.

    The more you interact with your friend's posts, the more your business posts appear in their newsfeed. Your friends will also see you as a true friend, not someone just trying to sell them products. When you comment on a friend's post, write from the heart. Treat it the same as when you talk face to face.

    7. Grow your friends to grow your income.

    With over a billion users, Facebook offers an unlimited amount of people to talk to if you take the time to build relationships. Facebook's Graph Search solves the new prospect obstacle by opening up their entire database to you. All you need to do is take the time to reach out and build relationships.

    8. Create a group for support and inspiring sales teams.

    Whether you're a manager motivating a team, or have a group of industry peers who want to support each other, Facebook Groups are the answer. You can move mountains when you belong to a group of passionate people working toward the same goals, supporting each other every day.

    Once you start your group, post at least a few times a week. It could be a question, words of motivation, pictures, or videos. Always like and comment on what others are posting as well. Groups are like live events happening 24 hours a day. When run correctly, it will become the cornerstone of your success.

    9. Remember, Facebook is part of the strategy, not the whole strategy.

    Facebook connects you to new people and helps you develop relationships. However, you still need to talk with people face to face, over the phone, and at events. They also need to experience a "taste" of your offering.

    One of the most popular and least successful models I see in new business plans for startups is the so-called Facebook model, providing free services to users while collecting revenue from ads to offset costs and grow the business. To make this work, you need heavy traffic on your site -- probably at least a million page views per month -- which most sites never achieve in their lifetimes.

    That’s an especially tough challenge in your first year or two of operation, even if you use every technique known to get traffic flowing. While you are doing all this work, of course, you need deep pockets to fund all your efforts, content and growing website hosting fees. When Facebook did it a few years ago, the company used more than $100 million in venture capital funding before it became profitable.

    Related: The Web's Most Effective Ads

    It helps to understand how online advertising really works. When I first took a look at it, I was overwhelmed by all the terminology and acronyms, so I spent some time sorting it out and simplifying it for aspiring entrepreneurs and the rest of us:

    1. A site owner gets paid when a visitor clicks on an ad.

    This model, called pay per click (PPC), is the one most commonly offered to entrepreneurs. For the advertiser, this is the cost-per-click(CPC) model. The goal is for your visitor to be redirected to the site or product being advertised. The average click-through rate hovers around 5 percent, with a payment of a few cents for each, so don’t expect to get rich quick on this one.

    2. Get paid every time an ad is displayed on your site.

    With this model, advertisers pay for the number of times an ad is shown regardless of whether it is clicked on. Technically, this is calledpay per view (PPV), pay per impression (PPI) or pay per mille (PPM), which is a thousand impressions. Advertisers see this as cost per impression (CPI) or cost per mille (CPM). Advertisers pay even less for this one, since they don’t like to pay when your visitor ignores their ads.

    3. Your visitor must take action on ad before payment.

    With this variation, no payment comes to you until your visitor get redirected to the ad site and performs a desired action there, such as filling out a registration form. This is called pay per action (PPA) or pay per lead (PPL). The advertiser sees it as cost per acquisition (CPA) orpay per performance (PPP). This model arose a few years ago to mitigate the risks of click fraud.

    Related: 5 Ways to Make Your Online Ads More Clickable

    4. Share of revenue from ad action initiated by your visitors.

    This is a variation of the preceding model, called performance-based compensation. It has the best potential to maximize your income, but the results are totally unpredictable. Advertisers see it as a method of shifting the risk on untested ads or products to you, so do your homework.

    5. Fixed compensation rate for a specified time period.

    This approach is the most predictable way to anticipate revenue from advertisers. You simply negotiate a fixed price per day for displaying the ad on your site, which advertisers see as cost per day (CPD), independent of the ad’s visibility or your visitor response. But rest assured that the advertiser will be measuring results, so a long-term revenue stream is not so predictable.

    It’s also important to know that advertising delivery technology has come a long way in the past few years. The ads you see from day to day may change as your site content changes, and every visitor may see a different ad based on their profile and interests. Now ad space is often auctioned to the highest bidder in the few milliseconds while your page is being built.

    But all this doesn’t change the reality that it’s hard to make any money on ads in the early days of a new startup. Even Facebook required nearly five years and 300 million users before it became cash-flow positive from advertising. With the competition today for ads on popular sites such as Twitter, the probability of new sites building a big revenue stream from ads is even lower.

    So if you want to make money like Facebook from ads, your first step is to grow a very large visitor base, funded by a revenue stream other than advertising, or investors with a strong ongoing commitment to your success. In other words, it’s time to think of advertising revenue as a benefit of your success, not the source of it.

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