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South African mobile users stats

Dec 8 '15 | By La Afrique Media | Views: 142 | Comments: 0
Facebook is the first high-tech<br />
service or platform in South Africa<br />
that has seen exactly equal take-up<br />
by males and females.<br />
This is one of the fascinating<br />
findings contained in the SA Social<br />
Media Landscape 2015 report,<br />
released today by World Wide Worx<br />
and Fuseware. The headline<br />
findings, announced in September,<br />
showed that Facebook remained<br />
the most popular social network in<br />
South Africa, followed by YouTube<br />
and Twitter. The study excludes<br />
instant messaging services.<br />
In a market where there is still a<br />
small male bias in the use of the<br />
Internet and e-commerce, the<br />
results underline the extent to<br />
which social media has become<br />
mainstream.<br />
* The executive summary of<br />
Of those Facebook users whose<br />
gender is identifiable, 5,6-million<br />
males and 5,6-females use the<br />
platform.<br />
“This is a clear sign of both the<br />
maturity of the platform and its<br />
mainstream use as an everyday<br />
tool rather than as a high-tech<br />
choice,” says Arthur Goldstuck,<br />
managing director of technology<br />
market research organisation World<br />
Wide Worx.<br />
“From a marketer’s point of view,<br />
an equally significant finding is that,<br />
of a total of 11,8-million South<br />
African users – 22% of the<br />
population – 8,8-million access it on<br />
their mobile phones. This means<br />
that targeting Facebook users is not<br />
a matter only of marketing on the<br />
Facebook web site – its mobile<br />
properties are probably more<br />
important.”<br />
Mike Wronski, managing director of<br />
analytics comp any Fuseware,<br />
points out that the Facebook user<br />
base is beginning to resemble the<br />
South Africa urban population: ”The<br />
highest growth in the user base is<br />
seen in three key economic hubs,<br />
namely Johannesburg (55%),<br />
Pretoria (49%) and Cape Town<br />
(44%). Interestingly, Nelspruit<br />
continues to show high growth, at<br />
40%.”<br />
The single biggest platform for<br />
Facebook from a phone operating<br />
system point of view is Android,<br />
growing from 1,26-million in 2013<br />
to 3,2-million in 2014. BlackBerry<br />
has fallen from the top position to<br />
second, but dropping only<br />
marginally in user numbers, from<br />
2,6-million to 2,4-million. Windows<br />
Phone is beginning to emerge from<br />
below the radar, rising from 124<br />
000 to 260 000. iOS remains in<br />
third place, though, remaining<br />
relatively stable at 580 000 users.<br />
“More important than the operating<br />
system numbers, however, is the<br />
split between feature phones and<br />
smartphones,” says Goldstuck.<br />
“Five million Facebook users still<br />
use feature phones. While<br />
smartphones only just dominate –<br />
at 5,6-million – it is clear that a<br />
large Facebook user base is still on<br />
a basic device.”<br />
The single most commonly used<br />
handset for Facebook is the Nokia<br />
Asha, with 1,78-million users. In<br />
distant second and third place are<br />
the BlackBerry Curve 8520 at 660<br />
000 and the Samsung Galaxy S4 at<br />
400 000.<br />
“This last statistic is also significant,<br />
bearing in mind the S4 is a<br />
premium device – underlining its<br />
social appeal in South Africa,” says<br />
Goldstuck.<br />
Wronski points out that South Africa<br />
bucks the global trend of younger<br />
users reportedly falling dramatically<br />
as a proportion of the user base.<br />
“There is much debate about<br />
teenagers abandoning the<br />
platform, but it’s not yet a factor in<br />
South Africa,” he says. “The 13-18<br />
age group remains the single<br />
biggest on Facebook, with 2,5-<br />
million users.”
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