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Here Are 18 Ways To Promote Your App For Free

Mar 3 '16 | By La Afrique Media | Views: 47 | Comments: 0

Marketing is really important if you want your product to succeed, no matter if we’re talking about a smartphone, sports gear, food product or an application. Luckily for developers, there are a number of ways to promote your applications, and they are more or less free. We live in an interesting age, the internet has become an integral part of our lives, and the same can be said about social networks. There is a ton of social networks out there and they can play a huge part in promoting your content, though that’s not the only way, of course. Anyhow, before we begin, there’s one rule that you should remember before promoting your app – don’t spam! This is kind of understandable, but people get carried away if they’re not making any progress and start pestering people by spamming them with content, nobody likes that and chances are you’ll get ignored if you do so. Either way, let’s begin, here are 18 ways to promote your app (listed in no specific order) and perhaps even let you increase android monetization, in other words, monetize your content.

1. Open up a website

Chances are this is the first thing that comes to mind to the majority of people. Every app should have a website, a place where you’ll keep all the important info so that people can access it and check out what you have to offer whenever they choose to do so. Luckily, there are a number of easy ways to do this nowadays. There are a lot of services available, and same can be said about themes for your websites. WordPress is worth mentioning, of course, it can be really painless and useful when you set it up.

2. Guest Blogs

This term might or might not be familiar to you, but it’s a great way to promote your app. By guest blogging, you can get links to your app’s website and by doing that increase its visibility in Google search rankings, which is great, of course. More people will be able to spot your website, and thus able to access it. Visit MyBlogGuest.com and find people who are willing to trade links with you.

3. E-Mail Marketing Campaigns

E-mail marketing campaigns can be really useful, and you can use Mailchimp in order to create your own. What are e-mail marketing campaigns? Well, a way for you to communicate to people who are interested in your products. You should collect the e-mails of those people and use services like MailChimp in order to establish some sort of a relationship with your peers. This service is free.

4. Facebook

Facebook is the biggest social media network in the world, and of course you should take advantage of that. How? Well, create a Facebook page, for starters. You can then visit communities like Startup SF, Startup NYC and App Entrepreneurs in order to promote your app… and also get feedback from people, which is always useful. Facebook is the number one social network you should be paying attention to if you’re aiming to offer your app globally.

5. Twitter

Another social network that you should pay attention to, also one of the biggest social media networks in the world, of course. Twitter actually has a couple of tools that might help you promote your app, like TweetAdder and Twitter Cards. The former can actually automatically create following for your app, and if you’d like to spend some cash, for $50 you can get an automated tool which follows, unfollows, generates tweets and RTs the way you’d like it to. Twitter Cards can be integrated into content that is shared from your app, and can be really effective when it comes to reaching users in their Twitter feed.

6. Kickstarter Campaign

Many of you have probably heard of Kickstarter by now. Kickstarter actually lets you start a campaign in order to raise cash for your project, no matter what it is. You’re required to explain what’s your app about, and lay out some material in order to show people what it can do. You can set a goal as to how much money you need, and people start sending donations your way. This is a great way to raise cash and push your app in the right direction, and even if you don’t reach your goal, you at least get some exposure out of it.

7. Meetups

You can always attend various meetups in order to promote your app. If you live in the US, there are various meetups organized in New York City and San Francisco, though these are not the only cities in the US where you can attend such event. The situation is similar outside of the US as well, though it depends on where you live. Either way, meetups are a great way to tell people about your app and get their attention fact to face.

8. Pinterest and Scoop.it

These two social networking sites have a similar function. All you need to do, is share your app on either (or both) of these social networks and they will end up being re-pinned and available in a number of boards all over the network’s ecosystem. You can never promote your app enough via social networks, find as many as you can.

9. Google+

Google+ is also a very popular social network, though it functions a bit differently than the ones we’ve mentioned. Google+ actually utilizes ‘Communities’, which can be a great way to promote your app. There are a number of communities on Google+ which can immensely help you reach your goal and get your app out there. Communities like Mobile App Developers and Internet Startups are good examples.

10. LinkedIn

LinkedIn is a business-oriented social network which actually has a ton of interest-based groups, this social network is actually full of high-skilled people which can help you out. You can actually target a specific set of people if you choose to do so. If you’re interested, check out Mobile Apps, MobileMonday and Mobile Start-ups to get you started.

11. StumbleUpon

This is yet another social media website, well, sort of. I guess you can call this a social bookmarking service or something to that extent. Much like the other social media websites, you need to offer interesting content in order to get people to share it one way or another, whether we’re talking about likes, shares or ‘stumbles’ in this case.

12. Reddit

Reddit has a very interesting concept, it’s a forum, but it’s not. Anyhow, Reddit is a useful tool when it comes to promotion and can bring a ton of exposure to your app, but it’s also possible it won’t help you much, it all depends. Anyhow, there are a ton of sub-reddits on Reddit which can help you achieve your goal, like /r/startups and /r/androidapps for example. Don’t spam on Reddit though, you’ll do more harm then good. There’s also a ‘Metareddit’ tool which can help you search other Reddit communities which might be interested in what you have to offer.

13. Online Forums

There are a number of online forums which you can use in order to promote your content. Business Week’s Business Exchange, American Express’ Open Forum and Startup Hub are all good examples. Posting to forums in general can help you bring a ton of click to your website, and thus promote your application.

14. Betalist

If your applications is in beta stage, you can always submit it to ‘Betalist’. This site has a very simple purpose, it promotes new products which are still in beta phase. You can not only promote your content this way, but also get very useful feedback in return, which can be crucial when it comes to ironing all sorts of bugs and improving your application in general.

15. Business Card Stickers

Sounds cheesy and old school? It is, but it can be really effective. You can even put a QR code on that sticker, which can also help people access your content fast. Make sure to create a sticker which is very noticeable and which fits the product you’re offering. Seriously, this can be a great way to make people notice your app, intrigue them.

16. App Review Service

One of the best ways to promote your app is to submit it to one of the tech sites out there. We at Android Headlines offer such a service, and will gladly review your app and share it with the world. Considering that such reviews hit the specific set of people who are actually interested in various applications, this might be one of the best ways of promoting out there.

17. Tech Expos

You can always host a booth at one of tech expos, that way you’ll have a ton of people around you which are actually more than interested to hear what you have to say. NY Tech Day is a solid example, but there are a ton of such expos all over the world. There are more and more startups attending such events, so that’s always an option.

18. Comments

Commenting on articles on some tech sites can be really useful as well. Search for content which has something to do with your app, and comment on it. Let people know you care and try to solve any issues they might have. You can always reference your app’s website or something like that. The point is, you’ll be able to get a lot of exposure this way as well.

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