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Jeff Bezos Amazon Quietly Eliminates List Prices To Deter...

Jeff Bezoa, Founder and CEO of Amazon, Source: businessinsider.com.au In a major shift for online commerce,  Amazon  has quietly dropped any mention of a list price, changing how it entices people to buy. There is just one price. Take it or leave it. The retailer built a reputation and hit $100 billion in annual revenue by offering...

Amazon Is Quietly Eliminating List Prices

As retailers face consumer lawsuits over discounts, Amazon is changing the way it presents bargains to customers. Bonnie Patten, the executive director of Truth in Advertising, a nonprofit organization. “We’ve been conditioned to buy only when things are on sale,” she said.   Credit Christopher Capozziello for The New York Times...
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